A practical course in running paid campaigns on Meta (Facebook and Instagram) and YouTube. It explains how the ad auctions decide who sees your ads and what you pay, walks through campaign structure and targeting in Meta Ads Manager and Google Ads, covers writing hooks and creative, and sets out clear rules for budgeting, testing, scaling and cutting campaigns based on CPA, ROAS and attribution data.
Eighteen written lessons across six modules. Lesson 1 is a free preview. Ad platforms change their interfaces and options often, so lessons focus on principles and decision rules rather than button locations. Advertising spend is at your own risk and no results, sales or returns are promised. No certification, license or credential is awarded.
About this courseThis is a self-paced educational course. Completing it does not award a professional certification, license, degree or academic credit, and it does not count toward any licensing or continuing-education requirement. Exam-prep courses are independent study material: we are not affiliated with or endorsed by the exam provider, no exam voucher is included, and a certification is only awarded by the provider after you pass its exam. It is not legal, tax, financial or other professional advice, and it makes no promise of income, results or employment.