Business · Self-paced course
Customer Research & Discovery
Talk to customers in a structured way and turn what you hear into clear product, service and marketing decisions.
$97
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $97Read a free preview lesson
What this is
Learn to plan customer interviews, ask non-leading questions, run simple surveys, synthesize findings and turn evidence into product, offer and messaging decisions. The course is organized into 6 modules — research foundations, recruiting, interviewing, other methods, synthesis and acting on findings — with 18 lessons in total, so you build the skill in a sensible order and can return to any part when you need it.
It does not replace large-scale quantitative research and it does not promise that customers will buy what they say they want. It teaches a practical interview and synthesis method so your decisions rest on evidence instead of guesses.
What you will be able to do
- Define a research question and choose who to talk to
- Recruit interviewees and run a 30-minute discovery interview
- Ask about past behavior instead of hypothetical opinions
- Synthesize notes into patterns, needs and jobs to be done
- Turn findings into decisions and share them with your team
The curriculum
Module 1
Research foundations
- What discovery is for
- Writing a research question
- Choosing participants
Module 2
Recruiting
- Finding interviewees
- Screeners and scheduling
- Consent and note-taking
Module 3
Interviewing
- The interview guide
- Questions about past behavior
- Avoiding leading questions
Module 4
Other methods
- Short surveys done right
- Observation and support tickets
- Lightweight testing
Module 5
Synthesis
- Organizing notes
- Finding patterns
- Jobs, pains and needs
Module 6
Acting on findings
- From insight to decision
- Sharing research
- Running discovery continuously
This is for you if…
- You make product, service or marketing decisions
- You rarely speak to customers directly
- You run surveys but the answers feel vague
- You are launching something new and want evidence first
What you get
- 18 lessons across 6 modules — the preview lesson is available now and the remaining lessons are released in stages
- A free preview lesson you can read before you buy
- One-time payment of $97 — no subscription
- Self-paced study with no deadlines or live sessions
- Practical steps you can apply to your own work as you go
Questions
Is a certificate, license or credential awarded?
No. This course does not award any certification, license, accreditation or professional credential. It is educational content to help you build practical skills.
Can I read a lesson before I buy?
Yes. One lesson is free to read — use the “Read a free preview lesson” button at the top of this page.
Are all the lessons available now?
Not yet. The free preview lesson is published now, and the remaining lessons are being released in stages. Enrolling gives you access to each lesson as it is published, at no extra cost.
How is the course delivered?
It is a self-paced online course. There are no deadlines, live sessions or set start dates; you work through the lessons when it suits you.
How do I pay?
Payment is a one-time charge through the Skill Stack Suite checkout. There is no subscription.
Do you promise any results?
No. The course is educational. It does not promise any income, earnings, job, promotion or business results — what you get from it depends on your situation and how you apply it.
Customer Research & Discovery
$97
One-time payment · Self-paced course · 6 modules · 18 lessons
Enroll now — $97Educational content only. This course does not promise any income, earnings, revenue, job or business results; outcomes depend on your own situation and effort. No certification, license or professional credential is awarded.