Facebook & YouTube Ads Mastery
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Paid Social Fundamentals — How the Auctions Work
How ad auctions decide who sees your ad
Preview
Objectives, the learning phase and tracking
Practice: unit economics before you spend
3 lessons
Meta Ads Manager — Campaign Structure & Targeting
Campaign, ad set and ad: structure that works
Audience targeting: broad, interests, custom and lookalike
Practice: building your first Meta campaign
3 lessons
Creative That Converts — Hooks, Angles & Formats
The hook: the first three seconds
Angles, formats and ad copy
Practice: a creative testing plan
3 lessons
YouTube Ads — In-Stream, In-Feed & Shorts
YouTube ad formats and campaign types
Writing and producing a YouTube ad
Practice: launching and optimising a YouTube campaign
3 lessons
Budgeting, Bidding & Scaling Rules
Budgets and bid strategies
When to scale, hold or cut
Practice: writing your scaling playbook
3 lessons
Reading the Data & Troubleshooting
CPA, ROAS and attribution
Troubleshooting underperforming campaigns
Practice: a weekly ad account review
3 lessons
Creative That Converts — Hooks, Angles & Formats
The hook: the first three seconds
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Editorial & AI Disclosure