SEO & Keyword Research Mastery
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How Search Engines Actually Rank Pages
Crawling, indexing and ranking
Preview
Search intent and the results page
Practice: a baseline SEO snapshot
3 lessons
Keyword Research — Intent, Volume & Difficulty
Finding keyword ideas
Volume, difficulty and business value
Practice: building a prioritised keyword map
3 lessons
On-Page SEO — Titles, Structure & Internal Links
Titles, meta descriptions and headings
Content structure, media and internal links
Practice: an on-page audit of one page
3 lessons
Technical SEO Basics — Speed, Indexing & Crawl Errors
Indexing: robots.txt, noindex, canonicals and sitemaps
Speed, Core Web Vitals and mobile
Practice: a technical crawl and fix list
3 lessons
Content Strategy & Link Building
Planning content for organic growth
Link building and outreach that works
Practice: a content plan and outreach list
3 lessons
Local & E-Commerce SEO, Tracking & Reporting
Local SEO essentials
E-commerce SEO essentials
Practice: tracking rankings and reporting results
3 lessons
How Search Engines Actually Rank Pages
Practice: a baseline SEO snapshot
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Editorial & AI Disclosure